Love Your Cycle The Clean Way Period - Femica-Blog
April 2, 2023

Love Your Cycle The Clean Way Period

The Woman’s Company (TWC) is an initiative started by Anika Parashar & Roopam Gupta to develop and offer safe, intimate health and hygiene solutions for today’s women, tailored to the different phases of their bodies while remaining conscious of the ecosystem’s degradation.

For TWC, it all started with a question: Do existing market solutions meet every demand of a female’s entire lifespan?

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Female Hygiene

  • Menstrual Cup Large (Only Cup) Menstrual Cup Large (Only Cup) ₹700.00
    Product Description : ISO Certified 31485:2016. Find joy in little things, everyone says! And we help you find that joy. Rustic Art menstrual cup is as small as a cup cake, sparking even more joy in women. Waking up to a new comfort everyday, Rustic Art Menstrual Cup is the treasure that we'd love to share with the world. Rustic Art Menstrual Cup is a reusable sanitary wear, which collects the menstrual fluids, 25-30 ml at a time. It's made out of medical grade silicone, which doesn't react with the either the body, or the vaginal fluids. Since it goes entirely inside the vagina, the ease of body movements is at the maximum, making it a pit stop for most of the sportswomen. It is smartly designed for most comfort and made in India (Satara, Maharashtra). It saves pollution caused due to the disposable pads, saves luggage storage while traveling, saves money, removes the irritation, itch and foul smell caused by the disposable pads. The cloth pouch is hand stitched by local women, providing them employment. Rustic Art Menstrual Cup Wash! Now say good bye to odour, stains and .... with your portable sterilizing kit! It takes care of the maintenance of your cup for 2 years. Use it once before your period and once after for a menstrual cup as good as new. It is made with natural and non toxic ingredients. You can buy it here. How to use : Refer instruction Manual provided along with the pack Benefits of using this product : Rustic Art Menstrual Cup is a reusable sanitary wear. Best Suitable for Sports Women and Outdoor Working women Size Selection: Small: Women below age 30 years; Large: Women above age 30 years Shelf Life : Best Before 24 months Country of Origin : India Brand Name : Rustic Art
  • Organic Cotton Day Pads | Pack of 12| The Woman’s Company | Biodegradable and Rash Free | 280mm Organic Cotton Day Pads | Pack of 12| The Woman’s Company | Biodegradable and Rash Free | 280mm ₹279.00
    Product Description: The Woman's Company Biodegradable Organic Cotton day pads are your answer to rash free periods. The pads have a 100% organic top sheet, are non- bleached, and are gentle on your skin. TWC pads are dioxin-free hence, reducing the chances of cervical cancer. The pads are ergonomically designed to avoid any leakage and manage your flow in the best possible way. TWC pads are biodegradable and good for the environment. How to Use: Stick the pad in your underwear using the sticky strip on the back. Some reusable pads are held in place with snaps or elastic in your underwear. Change your pad every few hours, or when it's soaked with blood. Wrap used pads in the wrapper or toilet paper and throw them in the trash. Flushing used pads or wrappers down the toilet will clog it up. SIZE: 1 piece, Large (Also available in Small) Benefits / Features of using the product: Ultra-Soft Chemical Free Biodegradable Individual Wrapping Country of Origin: India Brand Name: The Woman's Company
  • Large Menstrual Cup - Made of Medical Grade Silicone, Rash free, No Leakage, FDA Approved| The Woman’s Company Large Menstrual Cup - Made of Medical Grade Silicone, Rash free, No Leakage, FDA Approved| The Woman’s Company ₹550.00
    Product Description: Wishing for a pad-free period? Well the The Woman's Company Menstrual Cup is the answer. Our FDA approved menstrual cups are made of 100% medical grade silicone making it soft and flexible and easy to use. It does not use any chemicals hence is gentle on the skin and keeps you free of itchiness and rashes during your periods. It lasts for upto 10 years saving you money the hassle of disposing pads every month- Good for you and the environment. It is leakproof and does not hinder your daily routine. How to Use: This soft and flexible menstural cup is easy to insert and remove anddoesnt need to be removed during peeing. In between changing just remove the cup,empty out the blood, wash it with water and reinsert SIZE: 1 piece, Large (Also available in Small) Benefits / Features of using the product: Skin Friendly Eco Friendly Pocket Friendly Country of Origin: India Brand Name: The Woman's Company
  • Organic Cotton Panty Liners| The Woman’s Company | Pack of 30 | Rash Free and Biodegradable Organic Cotton Panty Liners| The Woman’s Company | Pack of 30 | Rash Free and Biodegradable ₹249.00
    Product Description: Organic Cotton Panty Liners Avoid that moisture in your panty which invites in bacteria and UTIs and use a pantyliner! Ideal for that spotting with an oncoming period, or in your last days. Also works as an extra layer of extra protection over a menstrual cup or tampon. no chemicals or dioxin used, made of certified 100% organic cotton suitable for everyday use. How to Use: Panty Liners are similar to sanitary napkins albeit thinner they can be used on a daily basis to avoid extra discharges. Remove the paper from the back Place it on your panty Enjoy a carefree day Benefits / Features of using the product: Skin-friendly Rash free Ultra-soft Country of Origin: India Brand Name: The Woman's Company

As per their research, the answer was simply no. They discovered that every firm sold standard things to women, whether they were adolescent girls or middle-aged women. As a result, they began to wonder where to begin and finally decided to specialise in the intimate hygiene category. And it led them to the shocking finding that the majority of drugstore feminine hygiene products are filled with chemicals that cause more harm to women’s health and the environment than they do to deliver women the convenience and functionality they desire. Since most of these products are composed of synthetic, non-biodegradable materials that will be stored in landfills for generations, these one-time-use items cause significant environmental damage.


TWC recognized that dialogue regarding women’s health and wellness lacked in various aspects and that credible sources of information about feminine hygiene were hardly accessible to women of different ages. Thus, TWC has been created in a way that makes it more than a consumer goods brand; it serves as a health and wellness platform that enables women to connect and interact freely and have access to resources and data that can improve their lives. Every TWC product comes with a one-of-a-kind feature meant to make every woman’s life easier and more enjoyable.

Femica decided to associate and partner with TWC as the two brands share the same vision of empowering and enabling women, which is the need of the hour. Just like TWC, Femica ambassadors actively work towards the purpose of advocating for organic, vegan and cruelty-free products in order to preserve the environment for future generations. Femica Ambassadors leverage their entrepreneurial abilities towards building emerging brands in the country that promote a sustainable lifestyle.

Product Description:  TWC Tampons are made from Certified Organic Cotton, with an absorbent core, which has the removal cord sewn into it. This core is wrapped in a special safety layer, which prevents the fibers from remaining inside your body. TWC's Tampons are a great choice for women who lead an active lifestyle. By Women For Women Founded by Women from Healthcare industry.

 How to Use: The compact applicator is made of two tubes, with the tampon inside. Extend the inner tube until you feel it come to a stop. It won't click, like other tampons you may have used. To insert the tampon, just push the inner tube until it meets the end of the outer tube.

Benefits / Features of using the product:  

  • Skin-friendly
  • Rash free
  • Ultra-soft

Country of Origin: India

Brand Name: The Woman's Company


Femica Ambassadors play a vital role in raising awareness about the need for clean and organic female hygiene products in their hyper-local communities. Despite female hygiene being a ‘hush-hush’ conversation in most societies, Femica ambassadors function as the true ambassadors and assist TWC in establishing a much-needed presence in the community.

The movement of sustainability and conscious living is an arduous journey however, brands like TWC help in accelerating this movement in an exponential manner. Together, we aspire to create a more sustainable world for future generations by prioritising women’s health more than ever.

To explore the wide range of organic female hygiene products offered by TWC, which are available at a flat 20% discount, visit Femica.

Also Read: 8 Intimate Hygiene Essentials: Make Your Life Easier

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