How the “Squish-to-Condish” Technique can Benefit Your Hair - Femica-Blog
May 30, 2023
shampoo and conditioner

How the “Squish-to-Condish” Technique can Benefit Your Hair

Curlyheads, listen up!

Gone are the days when you spend hours straightening your hair to fit in with the crowd. Nowadays, there are umpteen tips and tricks (almost too many!) specially curated for curly hair. 

Squish and Condish

One technique that is generating some well-deserved buzz is ‘squish to condish’. Apart from being a fun phrase to say, squish to condish is excellent for naturally frizzy hair as it helps lock moisture in. And as anybody with curly or wavy hair can attest, moisture is life!

So bid adieu to your current conditioning technique of raking large amounts of product through your hair and washing it all out! With just shampoo and conditioner and plenty of water, you can flaunt your picture-perfect curls!

Stick around to learn more about this miracle technique and how to incorporate it into your curly hair routine. 

P.S. We at Femica will also be spilling some juicy secrets on properly prepping your hair before conditioning. Read on to know more!

First-time user 💸Grab 50% 💸off on your favourite Femica Haircare products by using promo code FEM50 now! ❣️


  • Natural Rosemary Deep Hair Conditioner (40g) Natural Rosemary Deep Hair Conditioner (40g) ₹249.00
    Description : Say goodbye to hair fall and dandruff with our detangling all-natural deep hair conditioner which also reverses the damage done to bleached and color-treated hair.The benefits of Natural Rosemary Deep Hair Conditioner power-packed ingredients:Pure argan oil stimulates hair growth and thickening.Unrefined shea butter deeply moisturizes the scalp and prevents dryness and frizzinessCold-pressed pure virgin coconut oil hydrates make the hair smooth and prevent hair loss. Natural Rosemary Deep Hair Conditioner is anti-bacterial and controls dandruff Ingredients : Pure argan oil, cold pressed pure virgin coconut oil, unrefined shea butter, rosemary essential oil. How to use : Take a small amount and massage on the roots BEFORE washing the hair and then comb through. Let it sit for 10 minutes to half an hour and then wash the hair as usual. Use once a week or as needed. Benefits : Treats hair fall and dryness Promotes healing and stimulates hair growth Moisturises the hair from within Acts as a barrier for hair protection Treats dandruff Shelf Life : 1 year Country of Origin : India Brand Name : Vishisht Lifestyle
  • Love is in the air Conditioner Bar 50 gm Love is in the air Conditioner Bar 50 gm ₹580.00
    The perfect soulmate for your hair, we promise you’ll fall deeply in love, with its deep conditioning ways, pretty much as good as a hair spa, we’d say!Much needed nourishment for your hairRich in nutrients to promote hair strength and elasticityRich in biotin to strengthen hair folliclesA natural anti-oxidantDid you know that Seabuckthorn Oil, often referred to as the holy fruit of the Himalayas is super rich in Vitamins A, B, C, E, & K and promotes hair strength and elasticity.Completely natural, safe and biodegradable ingredients that come together to ensure treatment of dry and damaged hair while giving it that shine and softness! A plant-based formulation that is safe for you and the environment!All this comes with an uplifting fragrance of rosemary, lemongrass and basil! This blend of essential oil is used traditionally to promote hair growth and reduce hair loss and are sourced locallyHow to Use: Massage gently onto wet hair. Leave conditioner on hair for 1-2 minutes for maximum effectiveness. Rinse thoroughly. ​​Each bar gives you 30-50 washes (depending on hair thickness and length).Benefits: Much needed nourishment for your hairRich in nutrients to promote hair strength and elasticityRich in biotin to strengthen hair folliclesA natural anti-oxidantIngredient: Ingredients: Behentrimonium Methosulfate, Cetyl Alcohol, Butylene alcohol, Cacao Butter, Hippophae Rhamnoides (Seabuckthorn) Oil, Cetostearyl Alcohol, Aqua, Panthenol, Gluconolactone, Sodium benzoate, Vitamin E (Natural), Tocopheryl acetate, Rosmarinus Officinalis (Rosemary) essential oil, Cymbopogon citratus (Lemongrass) essential oil, Ocimum basilicum (Basil) essential OilShelf Life: 24 MonthsCountry of Origin: India
  • Methi Seed Hair Nourishing Oil, Shampoo & Conditioner Pack (Each 200ml) Methi Seed Hair Nourishing Oil, Shampoo & Conditioner Pack (Each 200ml) ₹799.00
    "Get Stronger, Healthier Hair with Methi Seed Hair Care" Introducing the Healofy Naturals Methi Oil, Shampoo and Conditioner pack, the ultimate hair care solution for healthy, nourished hair. This complete pack includes everything you need to revitalize your hair and scalp with the power of methi seeds. The oil strengthens and conditions hair strands, reducing breakage and improving hair texture. The shampoo is packed with methi seeds that promote healthy hair growth while also helping to eliminate dandruff and reduce scalp itchiness with its antifungal and antibacterial properties. The conditioner provides extra hydration and nourishment for soft, silky, and manageable hair. All products in this pack are made with natural, high-quality ingredients and are free from harsh chemicals like sulfates, parabens, and silicones. Suitable for all hair types, including color-treated hair, this pack is perfect for those looking to revitalize their hair and scalp. How to Use: 1) Wash your hair and rinse out the shampoo. 2) Apply a generous amount of conditioner. 3) Let it stay for 5 minutes on your hair. 4) Rinse off. Benefits: Reduce hair fall & provides nutrients for hair growth Ingredient: Methi, Ashwagandha, Brahmi, Hibiscus, Amla, Bhringraj Shelf Life: 24 Months Origin: India
  • Hydrating Leave-in Conditioner with Argan Oil and Olive Squalane a Curl Therapy Range that gives Women & Men frizz-free, soft natural curls Hydrating Leave-in Conditioner with Argan Oil and Olive Squalane a Curl Therapy Range that gives Women & Men frizz-free, soft natural curls ₹550.00
    The XO Curls Hydrating Leave-in Conditioner makes it easy to show your curls some love that lasts between washes. Argan oil hydrates and softens your hair while olive squalane's moisture restoring properties coat your hair strands, protecting them from damage as well as making them shinier and thicker-looking. With these time-tested ingredients and effective moisturising agents, the XO Curls Hydrating Leave-in Conditioner helps reduce frizz, split ends, and breakage, along with enhancing curl pattern formation. This nourishing blend of natural ingredients like argan oil and olive squalane has a pleasing slight lavender fragrance and is specially formulated for Indian wavy, curly, frizzy, or dry curls. XO Curls was born out of love for curly hair, nature, and self-care. Our mission is to help people love the hair they’re born with through natural and nourishing solutions for curly-haired people. Our Curl Therapy Range is the first set of products from #TheCurlyHairExpert in India to focus on hydration across pre-wash oil, shampoo, conditioner, leave-in conditioner, and definition gel. Directions Use when hair is damp or dry. Take a coin-sized amount for mid-length hair, rub between palms to emulsify, and coat your hair lightly, scrunching for curls. Let the argan oil and olive squalane settle into your strands. Use more for longer hair. Use with XO Curls Hydrating Conditioner and XO Curls All Day Definition Gel for best results. For easier styling If curls are very dry, you can add a few drops of the XO Curls Argan Oil for added conditioning. What it does · Argan oil adds moisture between washes · Olive squalane reduces frizz, boosts shine · Anti-inflammatory and antioxidant benefits · Reduces damage from styling, sun, and colouring Shelf Life: 12 Months Origin: India Brand: XO Curls

Unravelling Squish To Condish: Brilliant or Bogus?

The major problem with curly hair is the inability to hold moisture, leading to stringy, dry, and lifeless curls. Many of us think that the answer is applying copious amounts of conditioner. However,  Melissa Stites, the founder of ‘squish to Condish’, proved that using only hair conditioner without enough water cannot provide total hydration to hair. 

Curly Hair Care Routine

With squish to condish, both water and conditioner work in tandem. This technique involves manipulating curly hair by squishing or scrunching upwards to raise hair cuticles and forcing the water inside. By pushing water into the hair and sealing them with conditioner, she achieved moisturized, bouncy, and well-defined curls that held their shape even a few days after being styled.

This method works wonderfully for all types of curly and wavy hair and has multiple benefits!

Less product use– check


Fuss-free curls- check!

The best part is that you don’t need to apply a leave-in conditioner, as the water alone provides enough moisturisation!

How To Use Conditioner For The Squish To Condish Technique

No more praying to the curl Gods for a good hair day! Take matters into your own hands by incorporating squish to condish into your haircare routine.

Mild Shampoo Is The Way To Go!

Natural Hair Care

Shampooing your hair is the start of any haircare routine. It cleans the scalp, removes excess oil and encourages hair growth. Washing your hair with just a hair conditioner is called co-wash and is used by curlies to expand a wash cycle.

If you are in the market for mild shampoo, check out Femica haircare products here.

Apply Conditioner And Detangle Thoroughly

Hair Conditioner

Slather on your favourite curl-friendly conditioner and gently detangle your hair. Fingers or a wide-toothed comb can do the job of detangling. Doing this will make it easier for you to create curl clumps and reduce hair fall.

A helpful tip from Femica– over-conditioning is unnecessary. Stop when your hair feels slippery like seaweed!

Scrunch, Scrunch, Scrunch!

Now comes the fun (sometimes painful) part! 

frizzy hair care

Flip your hair upside down, take some water in your palms and gently start squeezing upwards. Press your fingers together and release them to create clumps. Use an adequate amount of water in this process. Be prepared to hear some loud and clear “squelching” sounds!

Reload And Repeat 

Take some more water and continue squishing. If you feel the onset of frizzy hair or drying, apply more conditioner and continue this process.

Repeat at least twice. The goal is to slowly rinse out the conditioner while infusing water into your hair strands. Once the hair is no longer dripping wet, wrap it in a soft microfibre towel and leave it to dry!

Browse through our website to get some Femica haircare products like oils and serums to separate curl clumps. Voila! Your dream curls are ready!

Hair Masking- The Cherry On Top

Curly Hair care

We at Femica have found a way of making squish to condish better! 

Not kidding! Using a strengthening hair mask with your shampoo and conditioner can provide extra nourishment and revive lifeless hair. 

Get some TLC in by applying these four Femica-approved masks on damp, shampooed hair. Wash them out and continue with the squish-to-condish technique and notice the difference!

  • Is frizz your foe? – Mamaearth’s Argan Hair Mask is the answer to all your prayers. Fight frizz and damage with one mask and enjoy strong and healthy hair in no time!
  • Revive, repair, rejuvenate- Made with the goodness of aloe vera and Vitamin E, this WOW Skin Science Hair Mask is perfect for combating sun and heat damage.
  • Hair fall no more!- A power-packed solution for falling hair, this Onion & Egg Hair Mask from Bombay Shaving Company checks all the right boxes! The icing on the cake is to use leave in conditioners after. 
  • The organic way to end split-ends- A complete deep treatment, Love Earth’s Organic Onion Hair Mask And Spa is the stuff of dreams! Repair your hair’s structure, prevent breakage and smoothen curls with this mask!

First-time user 💸Grab 50% 💸off on your favourite Femica Haircare products by using promo code FEM50 now! ❣️

A+ category Hair Mask

  • Argan Hair Mask, 200gm Argan Hair Mask, 200gm ₹599.00
    Is frizzy hair not letting you experiment with amazing hairstyles? Is dry hair leading to hair fall? We have a solution.Mamaearth Argan Hair Mask is specially formulated to treat frizzy and damaged hair while making them stronger. It contains natural ingredients such as Argan Oil that deeply conditions the hair and makes it frizz-free. Rosemary Oil restores the scalp’s moisture and promotes healthy growth. Avocado Oil reduces hair fall by strengthening hair follicles and milk protein repairs hair tissues. How to Use: Step 1 : Part your hair into two sections. Step 2 : Apply an adequate amount of Mamaearth Argan Hair Mask to wet hair & scalp. Step 3 : Leave the mask for 15 minutes before washing it with a sulfate-free shampoo like Mamaearth Argan Hair Shampoo. Step 4 : For best results, use twice a week. Benefits: The natural ingredients in this hair mask make hair thick & strong. They keep hair frizz-free & easy to manage. Specially formulated to reduce frizz & repair damaged hair, the Argan Hair Mask repairs dry and damaged hair. Milk Protein and Rosemary Oil in this hair mask deeply condition the hair to make it smooth, shiny, and healthy. Ingredients: Argan Oil, Rosemary Oil, Avocado Oil, Milk Protein Shelf Life: 24 Months Country of Origin: India Brand: Mamaearth
  • Organic Onion Hair Mask And Spa With Onion Extract For Smooth And Frizz Free Hair 100gm Organic Onion Hair Mask And Spa With Onion Extract For Smooth And Frizz Free Hair 100gm ₹359.00
    Hair Fall And Damaged Hair Are One Of The Most Common Problems These Days. That Is Why Today You Are Making The Right Decision By Reading About And Buying Our Love Earth Organic Onion Mask And Spa. You Will Be Seeing How It Helps You Combat This Problem. It Comes With A Surprising Twist Of A Strawberry Fragrance. No Residual Onion Smell Today!!! Rich With All The Right Organic Ingredients, It Replenishes And Strengthens Hair And Repairing Its Natural Structure. It Makes Your Hair Smooth And Less Frizzy. You Come Out Feeling Like A Drop-Dead Diva That You Are On The Inside, Just Flipping That Gorgeous Hair!!! Our Onion Mask Is Safe For All Hair Types Including Coloured & Chemically Treated Hair. This Gorgeous Mask Is Free Of Any Harmful Chemicals & Toxins (Parabens, Mineral Oil, Or Dyes). How to Use: • Wet your hair & scalp. You can shampoo first if you’d like, to clear out the hair. • Now take the mask on your hands and apply it on the hair length only. Start 1 inch away from the scalp, but make sure to not put it on the scalp. • Gently cover your hair with a warm towel. And let it soak in the steam for 15 minutes. • Rinse with water. Use it twice or thrice a month. Benefits: • Onion extract is rich in sulfur which prevents breakage, split ends and thinning of hair. The nutrients present in the onion prevent the oxidation of hair. • The real organic ingredients make it strong enough to attack free radicals and wash them off. • The Aloe Vera deeply strengthens and repairs hair strands. • Glycerine reduces split ends and promotes hair growth. Ingredient: • AQUA • ONION EXTRACT • GLYCERYL STEARYL CITRATE • CETO STEARYL ALCOHOL • CYCLOPENTASILOXANE • CYCLOMETHICONE • DIMETHICONE • GLYCERIN • ALOE VERA GEL • XANTHAN GUM • FRAGRANCE/ESSENTIAL OIL Shelf Life: 24 Months Country of Origin: India Brand: Love Earth
  • Hair Mask for Normal Hair 200ml Hair Mask for Normal Hair 200ml ₹379.00
    Made from natural bioactives with sun-blocking properties How to Use: Towel dry washed hair and apply the hair mask from tips to roots with the help of the comb. Rinse out thoroughly then leave to air dry naturally. For intensive care wrap hot Benefits: Helps to revive your tired scalp and hair, boost hair regrowth, repair damaged strands, ensure the best care for your hair. Ingredient: Aloe Vera, Vitamin E, Aqua (Water) Shelf Life: 24 Months Country of Origin: India Brand: WOW Skin Science
  • Onion & Egg Hair Mask 100gm Onion & Egg Hair Mask 100gm ₹262.00
    Product Description : Onion & Egg Hair Mask that helps you control hairfall with its core ingredients. The onion's sulphur content along with Keratin boosted proteins of the egg reduce breakage and hair thinning. The Mask also contains Wheat Proteins and Macadamia Nut Oil to ensure your hair doesn't lose its shine and liveliness. How to use : apply the hair mask for 10 15 minutes before rinsing with water. Product Ingredient : Egg, Coconut, Onion Shelf Life : 24 months Country of Origin : India Brand Name : Bombay Shaving Company

Wrapping Up

Squish to condish is a lifesaver for curly-haired gals! Incorporate this technique into your wash day. We promise that you’ll never go back! Beautiful, bouncy and boisterous curls are just a few steps away!

If you want to revamp your hair care routine, Femica is your one-stop solution. We host a range of Femica haircare products, free of toxins, parabens and other nasties. We also run great offers year-round! Gear up for an ultimate shopping haul with Femica!


1. Is there any specific conditioner I must use for the squish to condish technique?

No, but it is always better to use cream-based conditioners high in oils and fats. This is because they emulsify easily and absorb water better. 

2. How long will it take for me to see results after I start doing this technique?

If you are just starting your curly hair care journey, you will notice defined and frizz-free curls after the first wash! But, if you are switching to the squish to condish method from another technique, results can be seen within 3-4 washes. 

3. What are some great curly hair-friendly brands available at Femica?

A few of our favourites are Curlin, Fix My Curls, True Frog, Spantra and Anveya. 

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